I help UX, product, and innovation teams in integrating emerging technologies to drive sustainable product development, guided by clarity, ethics, and human-centred principles.
I am an interdisciplinary UX and Embodied Interaction Designer who uses systems thinking to facilitate teams, design experiences, and coach designers toward meaningful, sustainable change.
The growing tension between speed, innovation, and thoughtfulness creates a complex and demanding role for designers.
Adapting to emerging technologies requires more than rapid response.
By using tailored frameworks and encouraging critical inquiry, teams can progress with both thoughtfulness and confidence.
I provide strategic guidance to teams and organizations implementing emerging technologies, with a focus on ethical decision-making and user well-being.
Clarity before tools
Understanding intent and impact matters more than quickly adopting technology.
Human experience first
Design decisions should support wellbeing, trust, and dignity.
Long-term thinking
Sustainable change values depth, ethics, and adaptability more than speed.
Services
01
Strategic and ethical design guidance for AI-driven products, empowering teams and creative entrepreneurs to harness AI responsibly, preserve design identity, and safeguard user trust and wellbeing.
02
End-to-end design execution, translating strategy and insights into effective solutions, from ideation to implementation.
03
1:1 Coaching for UX, Product, and Systems Thinking designers to build strategic skills and lead effectively in complex, evolving environments.
With over ten years of experience in the Nordics with Ericsson, DesignIt, The North Alliance, Electrolux, and Lund University, I bring clarity, empathy, and sustainable innovation to every project.
Contact Me
Interested in working together?
I work with companies and academic organizations on strategic design, UX, digital products and services, design-led initiatives, and creative leadership coaching.
Whether you’re exploring consulting, collaboration, or developing a new idea, I’d love to connect.
Share your details below, and I’ll be in touch.